Pointe Coupee Electric Membership Corporation has joined the ranks of consumer-owned electric utilities across the country as a Touchstone Energy cooperative.  Touchstone Energy is a nationwide branding alliance that complements the local connection cooperatives have with their members-owners while providing the resources of a vast, integrated network of cooperatives.  Touchstone Energy represents more than 600 cooperatives in 44 states that collectively deliver power and energy solutions to more than 16 million customers every day.  The program communicates the unique qualities of cooperatives to business and residential customers, reinforcing the dedication that co-ops have to serving member-owners with integrity, accountability, innovation and commitment to community.  By overseeing national marketing and communications campaigns, employee education programs and numerous events and projects that help co-ops strengthen and cultivate relationships with business and residential customers nationwide, Touchstone Energy ensures the benefits of consumer-owned electric utilities are recognized.

"The Touchstone Energy brand will provide a distinctive symbol for those customers to identify with, to feel a part of, and to take pride in," said Joseph H "Jodie" Cotten, Jr., General Manager of Pointe Coupee Electric.

"It's much more than a graphic addition to our name and logo.  It's a commitment to our customers that they can count on us, as a locally based and controlled utility to deliver them with innovative, reliable, affordable energy services and to be an advocate for their energy and community needs," Cotten continued.

"The dictionary definition of touchstone is a test of genuineness.  Touchstone Energy symbolizes everything that electric cooperatives represent today: electric power, human connections, and the strength of co-ops' commitment to the communities and the consumers they serve," he explained.

"We'll help our consumer cut through all the clutter. We'll be here for our members, our customers for the long haul.  If it's accountability, service and commitment to community you want, look no further than Pointe Coupee Electric Membership Corporation," said Cotten.

Pointe Coupee Electric is one of eleven electric cooperatives throughout the state of Louisiana. We have been providing electric services throughout Iberville, Pointe Coupee and West Baton Rouge Parishes for almost 70 years.  Pointe Coupee Electric is connecting people.impacting lives!